Photo from al.com, courtesy of the Birmingham News

****Guest post by Andrea Walker of W Social Marketing****

Southern Femme loves to be innovative and we’re helping Gus Mayer push the envelope for their grand opening celebration this weekend.

If you visit the store this weekend, in addition to a Southern Femme fashion-filled table, you’ll find various QR code promotions throughout the departments. Some QR codes will link to exclusive coupons, styling how-to videos and other fun fashion content.

So…in case you aren’t familiar with QR codes…here’s how you can take advantage and enjoy this tech savvy tool.

QR codes are tailor-made for quickly and easily linking to content on smart phones. QR codes can actually embed that information in the code itself, and, when read with the http://southernfemme.com/wp-admin/post-new.phpproper software, can trigger actions like launching a website, a video or downloading a promotional code.

Here’s how it works…

Go ahead and download a QR Code Reader (we suggest BeeTagg, QR app or NeoReader).

Open your application and point your phone at the QR Code below.

You should see runway video from Alice + Olivia 2011 New York Fashion Week…they’re one of Gus Mayer’s new contemporary designers.

It’s that simple.

We’ll see you March 4th-6th!

New shoe salon at Gus Mayer at The Summit

Alright my fabulous Southern Femmes, now that y’all have the info from Andrea, I hope to see y’all this weekend at Gus Mayer!  And stay tuned for blog posts this weekend on some insanely ammmazing designers that are sold exclusively at Gus Mayer in Birmingham (hint hint one involves Sarah Jessica Parker, can you guess??)

P.S. Gus Mayer is giving away some  prizes that you do NOT want to miss out on!

Including…

• 3 day 2 night trip for 2 people to NYC for Fashion Week**
• 3 day 2 night trip for 2 people to NYC for Style Week**
• Apple iPad
• $1,000 Gus Mayer Gift Card
• $500 in Chanel products & gift certificate for makeup lesson

And make sure to stop by the Southern Femme table & say hello!